Web3 Marketing Manager

26 Jul
Cryptocurrency, Technology - Blockchain, Web3
Work arrangement
  • Experience in Token Launches/Listings
  • Passionate about Blockchain and Web3
  • Up to S$96k per year

Only candidates who do not require visa sponsorship will be considered

We are seeking a talented and experienced Web3 Marketing Manager to join our client's team to drive the marketing efforts in the emerging field of Web3. As a Web3 Marketing Manager, you will be responsible for creating and executing innovative marketing strategies to promote the company's Web3 products, services, and platforms. You will play a crucial role in raising awareness, driving user acquisition, and maximizing customer engagement in the decentralized web ecosystem.

What you'll be doing:

  • Develop and implement a comprehensive Web3 marketing strategy that aligns with the company's goals and objectives.
  • Identify target audiences and create customer personas to inform marketing campaigns and messaging.
  • Collaborate with cross-functional teams to develop and execute marketing campaigns across various Web3 platforms, including blockchain, decentralized finance (DeFi), non-fungible tokens (NFTs), and decentralized applications (DApps).
  • Create compelling content, including blog posts, social media posts, whitepapers, and case studies, to educate and engage the Web3 community.
  • Manage and optimize marketing channels such as social media, email marketing, influencer partnerships, community management, and paid advertising to drive user acquisition and engagement.
  • Conduct market research and competitive analysis to identify trends, opportunities, and best practices in the Web3 space.
  • Monitor and analyze key marketing metrics to measure campaign effectiveness and provide actionable insights for continuous improvement.
  • Stay up to date with industry trends, technological advancements, and regulatory developments in the Web3 ecosystem.
  • Build and nurture relationships with key industry influencers, partners, and thought leaders to expand the company's network and increase brand visibility.
  • Collaborate with product teams to gather user feedback and insights to inform product development and enhance user experience in the Web3 space.
  • Represent the company at industry events, conferences, and meetups to showcase our Web3 products and establish thought leadership.


  • Bachelor's degree in marketing, business administration, or a related field. Advanced degrees are a plus.
  • Proven experience as a marketing manager, preferably in the Web3, blockchain, or cryptocurrency industry.
  • Deep understanding of Web3 concepts, technologies, and platforms, such as blockchain, smart contracts, decentralized finance, and non-fungible tokens.
  • Strong knowledge of digital marketing strategies, tactics, and tools, including social media marketing, content marketing, email marketing, and search engine optimization (SEO).
  • Demonstrated success in developing and executing marketing campaigns that drive user acquisition, engagement, and conversion.
  • Excellent written and verbal communication skills, with the ability to create engaging content and effectively convey complex Web3 concepts to a diverse audience.
  • Analytical mindset with experience in data analysis and reporting using tools like Google Analytics or similar platforms.
  • Ability to work in a fast-paced, dynamic environment with tight deadlines and multiple projects simultaneously.
  • Strong project management skills and the ability to collaborate effectively with cross-functional teams.
  • Passion for emerging technologies and a desire to contribute to the growth of the Web3 ecosystem.
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