Regional Product Marketing Manager - Fintech

Singapore, Hong Kong
28 Apr
Finance - Fintech, Finance - Payment
Work arrangement
  • APAC role driving go-to-market strategy for product and country expansion
  • Develop product positioning, content, thought leadership and marketing programs
  • Minimum 6-8 years' experience in product marketing in Fintech, SaaS, other other relevant industry

Company Description:

Our client is a market leading FinTech start-up focused on building payment solutions for small businesses across the region. Due to growth, they are hiring a Product Marketing Manager to join their business in either Hong Kong or Singapore.


  • Drive the go-to-market strategy for product and country expansion efforts, including product positioning, competitor analysis, regional assessment, and campaign planning
  • Develop a deep understanding of the firm’s target market and customers, while being the subject matter expert who informs the product, marketing, and customer success teams
  • Producing compelling customer-facing content and thought leadership assets for each stage of the customer journey
  • Defining content strategy across multiple countries and channels
  • Partnering with the product and customer success teams to create a stellar customer experience


  • A Bachelor’s Degree or equivalen
  • Minimum of 4-6 years’ experience in a product marketing role
  • Experience supporting strategic efforts, such as product launches, audience research, and messaging and positioning
  • Strong understanding of customer and audience segmentation
  • Strong communication and written skills in English
  • Solid project management skills: ability to lead and collaborate with cross-functional teams/ partners
  • Experience with marketing automation and CRM tools
  • Prior experience in Payments, FinTech, SaaS, or other relevant industry background is beneficial
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