Company:
Our client is a global financial institution that has a newly-created Regional Digital Marketing Senior Manager position.
Role:
Reporting to the Head of Digital, you will be responsible for developing regional strategy to drive digital acquisition and engagement across multiple countries in the region.
Requirements:
- At least 15 years’ experience in digital marketing, managing digital channel (touchpoints) to drive customer acquisition, engagement, usage and sales.
- Experience in Financial or Insurance industries is required.
- Regional experience working with multiple markets.
- Strong communicator and high business acumen, with entrepreneurial instincts.
- Passion to achieve business results through digital capabilities
- Experience in working with multiple stakeholders like technology, operations and front office and has strong understanding of how to leverage teams to achieve results.
- Knowledgeable of Web analytics (like Adobe, Google 360) and marketing platforms are required.
- Experience in driving commercialisation of digital touchpoints through platform and performance marketing, with proven results.