The Role
As one of the key country leadership roles, Head of UG plays a strategic role in shaping, implementing and driving the scalable and sustainable growth of user and buyer base, in order to contribute to overall growth agenda of the business.
The role-holder will also be responsible for managing the UG budget and investment and designing traffic and buyer models and leading key initiatives.
Key Responsibilities:
- Shape the traffic and buyer growth strategy for the business
- Understand overall group UG strategy and local business strategy
- Understand overall competitive and market context and changes
- Build the mid term and long term strategy for traffic and user growth, blending business, UG and competitive insights
- Drive the implementation of key traffic and buyer initiatives and agenda
- Lead the delivery of key UG buyer and traffic initiatives
- Coordinate and collaborate with other business leaders to ensure synergy across key buyer and traffic operations
- Constantly challenge performance, evolve models and make adjustments to the mechanisms to bring about efficient and sustainable performance
- Manage investment efficiency and ensure solid RoI on UG investments/budget
- Build and develop a high-performing UG talent bench and drive the implementation of future-proof organisation design
- Design, communicate and implement future-ready UG organisation design
- Lead performance management, coaching and capability building agenda for UG
- Build a highly motivated, capable and driven UG team
Qualification:
• Bachelor Degree+
Competency:
• Strong leadership, proven track record at senior leadership level
• Strong business acumen
• Solid experience in performance marketing and digital marketing
• Great communicator
• Excellent analytical power