Head of Strategy
This role encompasses integrated media campaigns and forms integrated media strategy for a dedicated ambitious digital-first client for its APAC region. The Head of Strategy is a leader who contributes to bespoke strategy led campaigns , builds solid relationships with clients across all levels and functions, and is able to play an active “hands-on” role in the deployment of strategic (corporate, annual, and campaign level) plans. They are a point of contact for all client business units, aligning strategy with global clients and teams.
Lead thinking to inspire innovative solutions, creativity and a proactive approach across brands and categories
Ability to think beyond “media” as an active collaborator in the Integrated Marketing Communications process
Develop digital paid media audience strategy, touch points, content consumption behaviour to inform media teams on overall media approach for markets across APAC/Global
Ensure delivery of sound strategic plan recommendations based on clear logic and insights
Exemplifies collaboration by building and maintaining productive relationships across all communications areas (internal teams and agency partners)
Contribute and drive development of product working with operations, planning, analytics and other teams
Digital mindset/fluency and an insatiable curiosity with flexibility and agility to manage complex processes
Establish measurement framework that better reflects business results and boost media planning and creative accordingly.
Leverage client end to end first party data to build and inform media strategies.
Maintains an in-depth knowledge of client businesses with a focus on upstream initiatives
Excellent written and verbal communication skills; solid presentation skills; Authoritative, leadership presence
Ability to prioritize and organize issues/projects for self and team