Head of Strategy

13 Jan
Agency - Digital
Work arrangement
Head of Strategy (APAC) for a Global Media Agency

Head of Strategy

This role encompasses integrated media campaigns and forms integrated media strategy for a dedicated ambitious digital-first client for its APAC region. The Head of Strategy is a leader who contributes to bespoke strategy led campaigns , builds solid relationships with clients across all levels and functions, and is able to play an active “hands-on” role in the deployment of strategic (corporate, annual, and campaign level) plans. They are a point of contact for all client business units, aligning strategy with global clients and teams.

Role Objectives:


  • Lead thinking to inspire innovative solutions, creativity and a proactive approach across brands and categories

  • Ability to think beyond “media” as an active collaborator in the Integrated Marketing Communications process

  • Develop digital paid media audience strategy, touch points, content consumption behaviour to inform media teams on overall media approach for markets across APAC/Global

  • Ensure delivery of sound strategic plan recommendations based on clear logic and insights

  • Exemplifies collaboration by building and maintaining productive relationships across all communications areas (internal teams and agency partners)

  • Contribute and drive development of product working with operations, planning, analytics and other teams

  • Digital mindset/fluency and an insatiable curiosity with flexibility and agility to manage complex processes

  • Establish measurement framework that better reflects business results and boost media planning and creative accordingly.

  • Leverage client end to end first party data to build and inform media strategies.

  • Maintains an in-depth knowledge of client businesses with a focus on upstream initiatives

  • Excellent written and verbal communication skills; solid presentation skills; Authoritative, leadership presence

  • Ability to prioritize and organize issues/projects for self and team

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