Position Overview
We are seeking a dynamic Country Marketing Director to lead and manage the marketing and branding strategies within The Philippines. This key role involves developing and implementing strategic marketing plans aimed at enhancing brand visibility, driving customer engagement, and achieving business growth. The successful candidate will also oversee customer service operations to ensure a top-tier customer experience. Ideal candidates will have significant experience in brand management, marketing, and customer service, along with strong leadership skills and a deep understanding of the retail sector, particularly within the food and beverage industry.
Key Responsibilities
- Branding Strategy Development: Develop and implement comprehensive branding strategies to establish and enhance the company's brand identity and market positioning within [Country].
- Marketing Campaigns: Plan, execute, and manage multi-channel marketing campaigns to increase brand awareness, customer engagement, and sales growth.
- Market Research: Conduct market research to identify consumer trends, preferences, and the competitive landscape, providing insights to inform strategic decisions.
- Content Creation: Oversee the creation of compelling marketing content across digital, print, and social media platforms, ensuring consistent brand messaging.
- Digital Marketing: Lead digital marketing initiatives, including SEO, SEM, email marketing, and social media strategies, to maximize online presence and engagement.
- Customer Service Leadership: Manage customer service operations to ensure exceptional customer experiences, including leading customer service teams and implementing strategies to improve satisfaction.
- Budget Management: Develop and manage the marketing and customer service budgets, ensuring efficient use of resources.
- Performance Metrics: Monitor and analyze key performance indicators (KPIs) related to branding, marketing, and customer service activities, offering insights and recommendations for improvement.
- Team Leadership: Lead, mentor, and develop a high-performing marketing and customer service team, fostering a culture of creativity, innovation, and continuous improvement.
- Reporting: Prepare and present detailed reports on branding, marketing, and customer service activities, performance, and strategic recommendations to senior management.
Preferred Skills
- Extensive experience in brand management, marketing, and customer service leadership, particularly within the retail sector.
- Strong strategic planning and market analysis skills.
- Excellent communication, presentation, and interpersonal abilities.
- Proficiency in marketing and customer service management software.
- Exceptional creativity and attention to detail.
- Proven ability to manage multiple projects and meet deadlines.
- Strong leadership abilities and experience in team management.
- Knowledge of digital marketing trends and best practices.
- Ability to work collaboratively with cross-functional teams and external partners.