Campaign Manager

30 Jan
Agency - Digital, Agency - Marketing and Advertising, Agency - MarTech and AdTech
Work arrangement
  • Knack for measurement and trackability for performance.
  • Interest in the future of digital media landscape.
  • Up to SGD78k

Seeking a motivated, smart and dedicated person for Performance Campaign Manager for our client.

The candidate must be able to handle the following roles and responsibilities.

Media Strategy & Execution

* to manage paid digital campaigns and have experience across multiple digital channels including FB, Google, programmatic, native and others.

* Leverage data insights for optimization opportunities and implement strategic bid adjustments to improve every channel

* Can handle robust initiatives from beginning to end

* identify capabilities needed to deliver optimal performance against set KPIs

Creative Strategy

* Perform creative research and always know the characteristics of a high performing ad

* Generate insights, ideas, and strategies that supports the creative team to develop ads

Measurement & Reporting

* Define and report key metrics to monitor user experience and digital marketing effectiveness including ROI

* Own the aggregation of data across the various digital channels

* Be the point person for launch dates, reporting and creative assets

* Perform analysis across various aspects of each channel

* Identifies oddities in performance & develops working theories and solutions for them


* At least 2-3 years experience managing user acquisition campaigns

* Have a passion for digital media and media buying

* Advanced level Excel skills, including, but not limited to, knowledge of V-lookup, pivot tables, and other time-saving formulas

* Familiarity with Google Analytics, link tracking, conversion pixels/tags, and online attribution concepts

* Effective time management, analytical, and organizational skills

* Experience with digital platforms (Google, Facebook, Taboola, etc).

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